Readers’ Choice: A cents-ible location

Her love for South Philly is so ad­vanced that Dawn Hirsch, ow­ing to com­pany seni­or­ity, pe­ti­tioned to en­hance her ma­na­geri­al vo­ca­tion through a trans­fer to PNC Bank Pack­er Park Branch.

Photo by Maria Young

Her love for South Philly is so ad­vanced that Dawn Hirsch, ow­ing to com­pany seni­or­ity, pe­ti­tioned to en­hance her ma­na­geri­al vo­ca­tion through a trans­fer to PNC Bank Pack­er Park Branch. Gran­ted her re­quest to jet­tis­on an Old City post, she has spent a year cash­ing in on the be­ne­fits of help­ing people to real­ize their fin­an­cial goals and dreams through the loc­a­tion, 1544 Pack­er Ave., this year’s top bank honoree. 

“There’s such a great feel to this site,” Hirsch, also a com­pany vice pres­id­ent, said of rep­res­ent­ing her em­ploy­er with­in the Pack­er Park Shop­ping Cen­ter. “The fact that we’re ex­tremely busy every single day is a test­a­ment to the trust that com­munity mem­bers have in us, and that’s not something that we take lightly.”

With 4,000 ac­counts, in­clud­ing those for many thriv­ing South Philly busi­nesses, the branch op­er­ates un­der Hirsch’s as­ser­tion that bank­ing need not be in­sti­tu­tion­al, mean­ing that the eight em­ploy­ees are well-schooled in be­ing per­son­able. 

“I’m here to help every­one grow in con­fid­ence, es­pe­cially our cus­tom­ers, be­cause, let’s face it, talk­ing about money, es­pe­cially in­vest­ments, can be ter­ri­fy­ing,” the man­ager said. “The re­wards of be­ing calm and pa­tient with people are end­less, and it’s amaz­ing when you can watch great things hap­pen for them.”

With two dec­ades in the field, the Mar­coni East res­id­ent knows that those fears and ul­ti­mate suc­cesses re­quire a sens­ible in­sti­tu­tion to ad­dress and com­mend them and has there­fore set high stand­ards for her peers, and their seam­less abil­ity to ex­ceed ex­pect­a­tions pleases her  daily. With news of PNC’s des­ig­na­tion as res­id­ents’ most revered spot, Hirsch ex­pressed joy com­par­able to that of cared-for cus­tom­ers and looks for­ward to great­er gains as her ten­ure back home un­folds. 

“I’m ec­stat­ic,” she said. “It proves that hard work pays off. We’re here solely for the pub­lic’s be­ne­fit, and it feels good to hear that they ad­mire that we’re look­ing out for them every step of the way.” 

Po­lice and Fire Fed­er­al Cred­it Uni­on de­pos­ited a second-place fin­ish, with Be­ne­fi­cial Bank re­ceiv­ing in­terest in third. 


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