Golden boy Frankie Avalon returns home

A West Passyunk entertainment icon held a mini-homecoming to support his sister’s charitable cause and mingle with fans.

By Joseph Myers
Add Comment Add Comment | Comments: 3 | Posted May. 31, 2012

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With sister Theresa Belfiore in the background, Frankie Avalon gladly distributed samples of her ode to their mother’s culinary legacy.

Photo by Scott Weiner

Having retained his compact coiffure, gregarious grin and vivacious voice after more than 60 years in the public eye, Frankie Avalon continues to court followers.

Budding and ripened enthusiasts conversed with the 72-year-old icon May 24 at ShopRite, 29 Snyder Ave., where he assisted sister Theresa Belfiore in peddling Avallone Tomatoes, crushed Jersey goodies she and son Stephen Belfiore devised two years ago as an atypical gift for their kinsman. Nostalgia mixed with contemporary joy as admirers took photos and purchased the enclosed vegetables, all featuring the beaming smile of matriarch Mary Avallone.

“He has almost everything, so I wanted to give him something nobody could,” Theresa Belfiore said of her older brother, born Francis Avallone.

Deriving her culinary interest from her mother, the Cherry Hill, N.J., resident decided to further her love of the Garden State’s notable product and market it for gravy and sauce fanatics. Securing approval from the U.S. Department of Agriculture, she opened for business in Feb. 2010, landing placement in area stores and produce stands. Last week’s Pennsport visit, her third in eight months, included more recollections than its predecessors, courtesy of her famous relative, but an equal amount of cash register success for owner James Colligas.

“We enjoy promoting local products,” he said, adding his clientele is 70 percent Italian, a statistic he felt demanded he provide a helper for traditional Sunday gravy preparation. “This has fared beyond expectation, and we’ve even run out on occasion.”

The early afternoon store traffic looked as if it would yield more sales for Colligas and Theresa Belfiore, but capitalism alone did not inspire their partnership. The latter figure’s son Nicholas Belfiore combats severe autism and has resided at Princeton, N.J.’s Eden Autism Services for Autistic Children and Adults for 25 years. Avallone Tomatoes donates portions of its proceeds to the site, with Avalon and Stephen Belfiore often teaming up for musical benefits for it, too.

“I’ve played the guitar and piano, and my uncle has sung, as always, with love in his heart,” the proud nephew said.

The demonstration marked the 17th anniversary of Mary Avallone’s passing, so her offspring felt pleased as consumers enjoyed samples and purchased the 28-ounce cans of tomatoes.

“I’m sure my mother would be smiling as she is on that can,” Theresa Belfiore said as patrons ingested bread topped with heated sauce and Parmesan.

Her brother fondly recalled his parent’s countenance and kitchen accomplishments yet dwelled on much more.

“My mother was a fantastic person and a marvelous cook,” Avalon said. “She had a great sense of humor and should have been a comedian. I can think of many adjectives for her, but the best are strong and bright.”

Her skills influenced his nutrition mission, and father Nicholas Avallone, a multi-instrumentalist, nurtured his artistic crusade. Avalon spent his first 19 years in South Philly, residing at numerous spots yet esteeming his eight years on the 1900 block of South Hemberger Street the most. That span saw him graduate from the now-shuttered St. Edmond School, 23rd and Mifflin streets, and South Philadelphia High School, 2101 S. Broad St. His adolescence aligned him with Fabiano Forte, now Fabian, and Robert Ridarelli, now Bobby Rydell, with whom he has formed enduring friendships. Their association has included a 27-year run as “The Golden Boys,” an alliance that performed Saturday at Atlantic City’s Golden Nugget.

“I’ve been gone for a long time, but I often think about South Philly,” Avalon, a California resident, said. “Its ethnic mix gave me insight into other cultures and really prepared me for life. It was a great growing experience.”


Once away from the area, he embarked on a successful stint as a singer. His singles “Venus” and “Why” topped Billboard Magazine’s Hot-100 chart in 1959 and when the hits died down as rock music began to eclipse his brand of pop, he joined with Annette Funicello for a series of jovial beach movies, including ’65’s “Beach Blanket Bingo.”

The owner of six top-10 hits, he derives more joy from knowing he will mark 50 years of marriage to Kathryn Diebel Jan. 19. Their union produced eight children, who have delighted their patriarch with 10 grandchildren.

“I’ve been able to perform in many places and that has given me pride, but nothing beats family,” he said.

Those who clamored to meet the performer, who achieved a second wave of fame through his role as The Teen Angel in ’78’s musical film “Grease,” deemed Avalon an extended member of their clans.

“I listened to his music as a child,” Rosemary Sanvitale said. “His era was a romantic time, and memories are coming back to me so easily.”

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Comments 1 - 3 of 3
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1. dino said... on Jun 1, 2012 at 03:23AM

“ethnic diversity back then ? Maybe , if he's referring to what parts of Italy people came from in the neighborhoods he lived in.”

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2. Jr said... on Jun 1, 2012 at 07:49AM

“I give huge praise for a woman starting a business at her age. The combined engery of "Family Values" and respect for her mother and what she stood for in Theresa's & Frankie's life, surpasses the vindication and forwarding a sense of mmortality to a unique time in italian American history. The roadside stands of NJ and the taste of NJ tomatoes are an important part of my growing up in South Philly. It is awesome to discover that taste in a can. None Better. Jersey Fresh ~~The last words in the article says it all, turn on the pot of gravy and fill the house with an aroma...... "This is Home"”

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3. Butchie said... on Feb 7, 2013 at 06:18PM

“Always been a huge Frankie Avalon fan. My wife and I have seen him perform in person at least 12 times. Always my favorite song "Venus". Just wondering if the Avalloni sauce will eventually be sold in any super markets?


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